Read It Forward Jax! is an ongoing reading initiative that was developed to increase awareness among parents and community and business organizations about the immediate need to establish a united mission to eliminate low performing literacy rates among students in Duval County. The ultimate goal is to have all students reading on grade level at every grade, all the time.

The Read It Forward Jax! vision is three-fold:

1.) to establish an entire community engaged around reading; 2.) to secure an abundance of human and material resources from our community for students and schools to enhance reading in and out of school time; and 3.) to employ confident and innovative instructors sharing the love of reading with their students no matter what classroom subject they teach.

Read It Forward Jax!’s objective is to infiltrate reading into all aspects of a student’s daily life, at home, at school and in the community. The Superintendent challenged each student/parent to spend at least 30 minutes a day reading, whether it’s student-to-parent, parent-to-student or individual reading.